Why is Your Competitor in the News Again?

Last week BrandBloom clients were interviewed for articles in Forbes, “O” The Oprah magazine, Cottage Living, The Oregonian and Parenting magazine. Although some of these interviews were for feature stories exclusively on our clients, some of them were expert interviews because of the insight our clients could provided on the article topic.

Although a feature on your company is ideal (and we can help you pitch and land feature stories on your company or products), being interviewed and quoted as an expert because of your experience with the subject, is also a great opportunity to obtain credibility and gain attention for your business. If you’re looking to acquire investment funds, grow your business through big-time strategic partnerships or position a small business as the local leader – being quoted in major media outlets can help you be taken seriously and give you an edge over your competition.

Don’t let your competitors be the ones always in the news– call us today and tell us about you and your business. Our exclusive Expert Placement Program is FREE to join and the benefit you’ll receive will help launch your business to the next level.

Calling all Baby and Boomer Product Companies

Here's a great opportunity to pitch your baby, parenting or boomer products for a national magazine article.

New Products for Parents/Baby Boomers -- Freelance writer is looking for new, hip products for two articles, one targeted to parents and the other for aging baby boomers. New inventions would be great. Products on the market must be new (less than one year), different and useful. Over-the-top is good. Article will be submitted to parenting magazines and possibly AARP or AARP Bulletin. Due Apr 02, 2007.

If you want to submit your product(s) contact me today at twibel@brandbloom.com

Free Tips for Pitching Harvard Business Review

Want to Score Ink in a Top Business Pub?

If you're an executive or business owner looking to build credibility and position yourself as a leader, you'll want to take advantage of opportunities to land media coverage in a publication commonly referred to as the management bible - The Harvard Business Review (circulation 242,761).

MarketingSherpa is offering tips and advice for pitching HBR in an online article free for the next 7 days. You can read the article by visiting: http://www.marketingsherpa.com/article.html?ident=23369

The Inc. 5000 - Here's Your Chance

So You've Built a Successful Company?

Here's your chance to stand out from your competition

and receive some recognition.

Inc. Magazine, the go-to sources for American entrepreneurs, and one of the top business magazines for the past 26 years, is expanding its Inc. 500 list of America’s fastest-growing private companies to become the Inc. 5,000. To be eligible, companies must be U.S.-based and independent, with four full calendar years of revenue generation. Companies must provide their revenue figures for 2003 and 2006 to qualify for consideration. The deadline for submitting the qualification form is April 15.

Enter online at http://www.inc.com/inc5000/index.html

Why Should I Enter?

The top 500 companies will appear in the September 2007 issue of Inc. Magazine, with profiles of each based on CEO interviews. All companies included on the Inc. 5,000 will be listed on Inc.com with a business description and invited to the Inc. 500 conference in Chicago at the Hilton on September 6-8, 2007. There is no cost to enter and all marketing and publicity benefits are free.

Who Will Be Considered?

Those companies based in the United States, independent and privately held (not a subsidiary or a division of a larger firm), that have been generating sales since the first week of 2003 at the latest.

When is the Deadline?

Deadline for submitting the basic qualification form has been extended to April 15, 2007.
How do I Apply?Simply submit the preliminary Inc. 5000 application form before April 15, 2007. Those firms that appear to be eligible for the list will receive, as soon as possible, an e-mail with a link to an online password-protected Secondary Application, which will ask for more specific details about your company.

Are you an expert?

Establish yourself as an expert and watch your business soar.

Yesterday a client was interviewed by USA Today Weekend for an article related to his industry. By being quoted in the article as the expert on the topic, he not only will gain national exposure for his business, but he’s building a platform for himself as the leading expert in his industry. A powerful tool for building trust, credibility and ultimately his business.

One of the best ways to build credibility for yourself and your business is to establish yourself as an expert. Whether you’re a professional organizer, a CPA, an attorney or a retail business owner - whatever your profession- chances are you know a thing or two about your industry. By sharing your expertise and insight with reporters looking for sources for current stories they are working on, you’ll build your status as an expert, gain media attention for your business and standout from your competition as the leader in your industry.

At BrandBloom we learn about hundreds of opportunities a day for experts like you. Reporters are looking for industry leaders to comment on breaking news and all kinds of topics from cooking to parenting. If you’re an expert, sign up for our Expert Placement Program and we’ll contact you when we have an opportunity that matches your expertise. You’ll pay only if you are interviewed by the media.

Email us today a short paragraph summarizing your business , background and areas of expertise: info@brandbloom.com.

Media Opportunities

Here are just a couple of the hundreds of media opportunities I learned about today.

Are you prefect for either of these opportunities? Contact me today to learn how to pitch yourself for these and other similar national media opportunities.

Hot New Products for Women
First Wives World Radio "Hot Product of Week": This segment will feature the hottest new products for women. This radio & video broadcast will be a live event held every Wednesday afternoon in the window area of The Heartland Brewery at The Empire State Building in New York City. Guests must be available *in person*. This broadcast will be featured on FirstWivesWorld.com, a social network and online community being created by and for the 40 million divorced women in the U.S. to address their unique lifestyle needs and desires.

International Home & Housewares Show Stories
Reporter needs sources for two stories for a top U.S. daily. One is on healthy kitchens and the second one is on true innovations that offer outstanding photo potential at the International Home & Housewares Show in Chicago, March 11-13. Also looking for leads on sustainable and environmental housewares.

Generate National Media Attention for Your Products

NYC Holiday Gift Fair Offers Opportunities

for Major Publicity

I’m thrilled to be representing three wonderful clients at the first annual Holiday Gift Guide Show this June in New York City. The Gift Guide Show was created as a way for New Product Editors and those editors/TV producers in charge of selecting the cool, new products you see featured in consumer magazines and on shows like NBC’s The Today Show, to come and see the latest and best products in the top 50 consumer categories.

The one-day intensive, media-only, show will allow me and my PR team and to present and showcase just launched products from three of my best clients: Simply Silhouettes, Havenhill Lavender and Retro Eclectro. We’ll be presenting in the bath/body, culinary, house wares, greeting card and fine art print categories.

The exposure and opportunity to get up-front and close with 100-150 of the most influential magazines editors and producers including media from outlets such as “O” The Oprah Magazine, the New York Times, Redbook and InStyle, is an incredible opportunity. I look forward to reporting back on the great results the show is sure to have for my clients.

And if you’re in the gift industry or create a product for consumers that you want to build buzz for, contact me to talk about how you can take advantage of opportunities like this and maximize your chances of major media coverage.