Friday, March 2, 2007

Are you an expert?

Establish yourself as an expert and watch your business soar.




Yesterday a client was interviewed by USA Today Weekend for an article related to his industry. By being quoted in the article as the expert on the topic, he not only will gain national exposure for his business, but he’s building a platform for himself as the leading expert in his industry. A powerful tool for building trust, credibility and ultimately his business.

One of the best ways to build credibility for yourself and your business is to establish yourself as an expert. Whether you’re a professional organizer, a CPA, an attorney or a retail business owner - whatever your profession- chances are you know a thing or two about your industry. By sharing your expertise and insight with reporters looking for sources for current stories they are working on, you’ll build your status as an expert, gain media attention for your business and standout from your competition as the leader in your industry.

At BrandBloom we learn about hundreds of opportunities a day for experts like you. Reporters are looking for industry leaders to comment on breaking news and all kinds of topics from cooking to parenting. If you’re an expert, sign up for our Expert Placement Program and we’ll contact you when we have an opportunity that matches your expertise. You’ll pay only if you are interviewed by the media.

Email us today a short paragraph summarizing your business , background and areas of expertise: info@brandbloom.com.

Thursday, March 1, 2007

Media Opportunities

Here are just a couple of the hundreds of media opportunities I learned about today.

Are you prefect for either of these opportunities? Contact me today to learn how to pitch yourself for these and other similar national media opportunities.

Hot New Products for Women
First Wives World Radio "Hot Product of Week": This segment will feature the hottest new products for women. This radio & video broadcast will be a live event held every Wednesday afternoon in the window area of The Heartland Brewery at The Empire State Building in New York City. Guests must be available *in person*. This broadcast will be featured on FirstWivesWorld.com, a social network and online community being created by and for the 40 million divorced women in the U.S. to address their unique lifestyle needs and desires.

International Home & Housewares Show Stories
Reporter needs sources for two stories for a top U.S. daily. One is on healthy kitchens and the second one is on true innovations that offer outstanding photo potential at the International Home & Housewares Show in Chicago, March 11-13. Also looking for leads on sustainable and environmental housewares.

Tuesday, February 27, 2007

Generate National Media Attention for Your Products


NYC Holiday Gift Fair Offers Opportunities

for Major Publicity

I’m thrilled to be representing three wonderful clients at the first annual Holiday Gift Guide Show this June in New York City. The Gift Guide Show was created as a way for New Product Editors and those editors/TV producers in charge of selecting the cool, new products you see featured in consumer magazines and on shows like NBC’s The Today Show, to come and see the latest and best products in the top 50 consumer categories.

The one-day intensive, media-only, show will allow me and my PR team and to present and showcase just launched products from three of my best clients: Simply Silhouettes, Havenhill Lavender and Retro Eclectro. We’ll be presenting in the bath/body, culinary, house wares, greeting card and fine art print categories.

The exposure and opportunity to get up-front and close with 100-150 of the most influential magazines editors and producers including media from outlets such as “O” The Oprah Magazine, the New York Times, Redbook and InStyle, is an incredible opportunity. I look forward to reporting back on the great results the show is sure to have for my clients.

And if you’re in the gift industry or create a product for consumers that you want to build buzz for, contact me to talk about how you can take advantage of opportunities like this and maximize your chances of major media coverage.